Progress for Humanity

Our dedication to progress begins with people. We create mobility solutions and technologies designed to open up new possibilities and make everyday life better. From electrification and hydrogen to software, robotics and new forms of mobility, we continue to explore new possibilities designed around people's changing needs.

Brand Manifesto

Our idea of future mobility is based on the strong commitmentthat
we give to society. We are here to do the right thing, for humanity.


 
Our focus on humanity means we understand what people want in life.
To get the most out of time we have.


 
We understand that time is the most precious commodity of all,
the one thing money can’t buy.


 
That is how life is not just about spending time, it’s all about time
well spent. Our purpose is to reinvent the 24 hours that we are
equally given into quality time, making every moment truly
worthwhile and rewarding.


 
This is our future mobility.


 
It’s not about going from A to B, it’s about the moments that truly matter.


Connecting people with quality time.

Progress doesn't happen by chance, it is shapred by history

At the beginning, there was a man with the determination to give his country and his children a new perspective. That’s why Chung Ju-yung founded Hyundai in 1947 – and that’s what shapes us to this day. The name ‘Hyundai’ means ‘modern times’, deriving from the Korean word ‘Hyun’ which means ‘modern’ or ‘present’ and ‘Dai’ which refers to ‘era’ or ‘generation’.
Side view of Hyundai PONY in blue..

A desire for better

From the beginning, Hyundai has been driven by the belief that progress should improve people's lives. That pioneering spirit continues to shape how we approach mobility and innovation today.
Hyundai heritage
Chung Ju-yung, the founder of Hyundai, pictured later in life
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If someone asks me what is the motivating force for Hyundai, I would have a ready answer: a desire for better.

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- Chung Ju-yung, entrepreneur, businessman and the founder of Hyundai Groups of South Korea -

Technology with purpose

We explore new technologies with a clear purpose: to create mobility experiences that respond to people's needs and open up new possibilities for how we move. 
Hyundai IONIQ 3 N Line charging beside a soccer court.

Expanding electric mobility

Battery electric vehicles are an important part of Hyundai's evolving mobility portfolio.
Explore electric mobility
Hyundai NEXO parked on a sunlight driveway in front of a modern residential garage.

Exploring the potential of hydrogen

Hyundai continues to develop hydrogen technologies and explore their role across future mobility and energy applications.
Discover NEXO
Close-up of the Pleos display inside the Hyundai TUCSON interior.

Creating more connected experiences

Software, AI and connected technologies are opening up new ways for people to interact with their vehicles.
Explore connected mobility
Hyundai ATLAS with a football in hand.

Moving beyond the vehicle

Robotics gives Hyundai another way to explore how technology can support mobility and everyday life.
Discover robotics

Going our way

Any great road trip needs the right traveling companions. That's why we look forward to taking all these next exciting steps together with you and providing everyone with the mobility solutions they need to enhance their lives, elevate their day, and empower our shared commitment to one another and the planet. That's progress for humanity.